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180th Anniversary
La Boqueria is a market located in the center of Barcelona, is one of the most important natural product markets in the world.
On the occasion of the 180th anniversary, it prepared a series of activities to demonstrate that it could define itself before the world and be an active reference in local gastronomy.
They commissioned us with a branding that we solved by recovering and redefining its values to connect and arouse the interest of a local audience that, little by little, they want to recover.
On the occasion of the 180th anniversary, it prepared a series of activities to demonstrate that it could define itself before the world and be an active reference in local gastronomy.
They commissioned us with a branding that we solved by recovering and redefining its values to connect and arouse the interest of a local audience that, little by little, they want to recover.
We were looking for a dynamic and modular logotype that reflexes the structural movement that is characteristic in this kind of market where it never stops; also, La Boqueria is a set of spaces, like small boxes, one next to the other, full of products, that structure is what we want to reflect.
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/b15077b3-4971-4f84-8b92-49686af2a84d_rw_1200.gif?h=5d0e0d89106bb1ef29264d0d9e1d74e4)
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All market traders have in common a predisposition to order their products, they know that the more organized the product is, the better it will sell. We marvel at the contrast caused by ordering a natural product. We use the gesture of the stroke to represent “the organic”, and we keep the modulation of the logo to create a product mosaic.
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/8360bd98-83f9-409d-8eb3-441cc2571003_rw_1200.gif?h=29d1755604f68cfdf6668714749d6ec6)
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![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/7d6f9e6e-810d-4ca5-82bd-2ef41b98523e_rw_1920.jpeg?h=9b08147454fa0786812ef5d3e15b7dbc)
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/752afc87-b9e4-43be-9889-890374dae3ea_rw_1920.jpeg?h=6a6c705db684c2cd196beb4cf2fa8570)
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/d025369a-4532-4cc6-bfee-f805721825b6_rw_1920.jpeg?h=d4bfd5775b5fd3dd0d1c2968be9c5e20)
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/8e261418-daa4-4d4f-8edb-5e2026305c18_rw_1920.jpeg?h=5fa1bf13488afe78de4377afcbc4fa93)
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