24 Street: Sports Marketing Agency
24 Street is an audiovisual content and digital marketing agency in Barcelona, focused on the world of sports. They needed a corporate identity that was dynamic, centered around a sports and urban language.
The prerequisite was to use the '24' as an isotype, which we transformed into a highly simplified route, where the interior and exterior spaces form a very small portion of paths that never quite intersect but expand in the imagination.
We worked on patterns created from the same isotype, using modulation and expansion, combining them with images of athletes, exploring the relationship with the logo and the sports environment.
