![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/c0313bc0-d511-4259-b42f-8008c3ee5524_rw_1920.gif?h=a0d435a27ad9915ef1b9104ff53dbb04)
24 Street: Sports Marketing Agency
24 Street is an audiovisual content and digital marketing agency in Barcelona, focused on the world of sports. They needed a corporate identity that was dynamic, centered around a sports and urban language.
The prerequisite was to use the '24' as an isotype, which we transformed into a highly simplified route, where the interior and exterior spaces form a very small portion of paths that never quite intersect but expand in the imagination.
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/9ae28c86-a69e-477b-83a8-1352dfb91ab6_rw_1920.jpg?h=f0b1f22af543284b12bfd1682e712c21)
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/3c9974a2-8f86-49b6-901a-9f758312c71c_rw_1920.jpg?h=13c3e7bc2c48c4e6863f8d26fb7abae8)
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/c85eb36d-31f5-4ae0-a0b7-77511eeaa4de_rw_1920.jpg?h=dae0144884d6970fc5ee8cd45fffb3a2)
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/32d10076-81b3-4dc0-b98c-0e4512260eaa_rw_1920.jpg?h=24627a6d0e2163f0d46f58bad16f5143)
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/1c47bd0c-0b13-438c-a763-1d2dfa64ef1a_rw_1920.jpg?h=f50b223eb2b59998f7a386bcdd5b8234)
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/9cd485fe-308d-4e73-b710-157f523f09e5_rw_1920.jpg?h=19a5c637314c98d1916234b7b35942bd)
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/35c8a012-ce68-44a6-8290-93daf8783518_rw_1920.jpg?h=37787c2f8438dac724b246b67cbbf94e)
We worked on patterns created from the same isotype, using modulation and expansion, combining them with images of athletes, exploring the relationship with the logo and the sports environment.
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/088dc61f-3274-43f7-b8bf-3edf214e40e6_rw_1920.jpg?h=6612b143341271f561536d7a7f4d5c3e)
![](https://cdn.myportfolio.com/c7bdb777-7acd-4cd1-a2ab-21b652e93538/939bb656-d1ab-4509-8887-cd010b5f3983_rw_1920.gif?h=b8549b7e6f243b978a754ce981c83881)